| One of the greatest challenges facing website | | | | You can easily find the keyword density of a web |
| owners is marketing their website. Many believe | | | | page by utilizing this tool: Live Keyword Analysis. |
| that they need deep pockets in order set their | | | | An additional note: search engine crawlers also |
| site apart from the rest, but that is not the case. | | | | place additional weight on keywords/key-phrases |
| If you are willing to work hard at it, marketing on | | | | that are hyper-linked, keywords/key-phrases that |
| the web can garner great results at a minimal | | | | are in bold, and those that fall between the tags |
| cost.Writing ArticlesViral marketing is a very | | | | (IE: Keyword goes here).- Include the keywords in |
| powerful tool if you can capitalize on it. Writing | | | | the meta-tags and alt tags. Although meta-tags |
| articles is a great way to encourage people to | | | | do not carry the dominate weight in search |
| pass your information on to the next person. By | | | | engine rankings as they once did, it is still very |
| writing articles and including your information, along | | | | important to include your keywords/key-phrases |
| with a link to your website in the byline, you are | | | | within the meta-tags of your site. Also, be sure to |
| building rapport with the reader (IE: showing your | | | | include the keywords in the alt-tags on your |
| knowledge of the topic(s) in which you are | | | | site.Off-site Optimization- Exchange links with |
| writing) and also providing a way for the reader | | | | other websites that are relevant to yours. Be |
| to easily click over to your website. If someone | | | | sure that these sites have a Page Rank of at |
| enjoys your articles they will forward them to | | | | least 4. Google's search engine crawlers measure |
| others they know and/or include them as content | | | | the popularity and relevancy of those sites that |
| in their e-newsletter or website. Website owners | | | | link to you.- Be sure to include the keywords |
| and e-newsletter publishers are always looking for | | | | key-phrases within the anchor text of the |
| content and by writing a number of credible | | | | hyperlinks that lead to your site.- Building an |
| articles they will certainly use these within their | | | | "info-site" to lead visitors to your main website. |
| online publications. You can also submit your | | | | This is a powerful tool for increasing the number |
| articles to websites such as Article City who will | | | | of targeted visitors to your site. This includes both |
| offer them to others who are need of | | | | on-site and offsite optimization techniques.Below |
| content.Search EnginesSearch engines are a | | | | are the steps to lead you through the process.1. |
| wonderful way to drive targeted visitors to your | | | | Register a domain that contains the exact |
| website, however most find it too difficult to | | | | keyword/key-phrase that you wish to optimize |
| achieve high rankings. There are two approaches | | | | and separate these keywords with hyphens. |
| to Search Engine Optimization: on-site and off-site | | | | Remember: it does not matter if this domain is |
| optimization. On-site optimization, as the name | | | | long because visitors will be clicking over from the |
| implies, involves changing your current site. | | | | search engine to your site, not typing out the |
| Examples include: inserting the keywords within | | | | URL. For instance, if our website sells web |
| the title portion of your website, changing the | | | | marketing consulting services and we wish to |
| page links to directly relate to the keyword | | | | optimize the key-phrase web marketing consulting |
| key-phrases that you are optimizing (IE: if you are | | | | we may choose a domain such as: |
| optimizing the key-phrase golden lamps, changing | | | | web-marketing-consulting-resources.com2. Be sure |
| the page name from "xyzcompany.com | | | | to include text links to every page on your site |
| lamps.html" to "xyzcompany.com | | | | with the page names displaying the keywords |
| golden-lamps.html"), increasing keyword density on | | | | that you are optimizing. Many sites bury the page |
| your website (the percentage of times that a | | | | links within images and the crawler cannot read |
| keyword appears on your page), and including the | | | | these. By including text links to each page you can |
| keywords in the meta-tags and alt-tags.Off-site | | | | overcome this problem. As far as the names of |
| optimization has two main elements: your domain | | | | your pages, include the keywords within the page |
| name and incoming links. If starting from the | | | | names. For instance: |
| beginning, research has shown that choosing a | | | | web-marketing-consulting-resources.com |
| domain name that contains your main keywords | | | | web-marketing-consulting-portfolio.html3. Each |
| separated by hyphens can improve positions. If | | | | page should have a keyword/key-phrase density |
| your current site's domain name is not | | | | of 3-10%. Be aware that if you go much higher |
| keyword-rich, you may choose to build an | | | | than this your pages can be red flagged as "over |
| "informational website" that is optimized to rank | | | | optimized" and may be punished by the search |
| well for your targeted, most competitive terms. | | | | engines. Also, be sure to include the keyword |
| Building links, either for the informational web site | | | | key-phrase within the title portion of each page |
| or your current site has been shown to have a | | | | (the upper left most corner of the browser |
| strong direct correlation to improved search | | | | window).4. Include a resources section within this |
| engine rankings. The greater quantity and quality | | | | info site that provides articles and links to other |
| of links that you have to your web site the | | | | relevant sites that you have traded links with |
| better. Ideally, links coming to your site from | | | | (they should have a Page Rank of at least 4). |
| other web sites will have your targeted keywords | | | | Write as many articles as possible and include |
| in the anchor text, that is, the text that is | | | | them on this page along with a brief bio and a link |
| underlined and clicked to get to your site. | | | | to your website. The remainder of the articles |
| Let's re-cap On-site and Off-site optimization and | | | | should come from other credible resources within |
| then I will go into more detail that should help you | | | | your industry.5. Include a graphical link on every |
| properly develop an "info-site".On-site Optimization- | | | | page that links over to your main site. For |
| Include the keywords within the title portion of | | | | instance, going back to our web marketing |
| each page (IE: in the upper left most corner of | | | | consulting business: If our company name is XYZ |
| the browser window)- Change the page links. | | | | Web Marketing, we would include a link on every |
| More descriptive page links that include the | | | | page that states "We recommend XYZ Company |
| specific keyword/key-phrase that you are | | | | for all of your Web Marketing needs". Somewhat |
| optimizing for with hyphens between each word | | | | like a sole advertisement for your business |
| favors positively for the search engines.- | | | | contained within this "info site".6. Continue building |
| Keyword density is important in ranking high on | | | | your Resources page until it is packed with articles |
| the search engines because if the keyword | | | | and quality links. I recommend having over 100 |
| key-phrase appears a high percentage of time | | | | high quality links and at least 35 articles directly |
| within a page, the search engine sees this page as | | | | related to your industry.7. After and only after |
| important and this will increase your ranking for | | | | you have fully completed these steps should you |
| that keyword/key-phrase. A recommend | | | | submit your website to the search engines. |
| keyword density percentage is between 3-10%. | | | | |