| When is the last time you called your business | | | | same and they should be combined. I guess that |
| and pretended to be a customer? If you have | | | | was a little hard to understand. |
| not, you should. I would like to share with you a | | | | Why? She emails me back and says that I can |
| personal story, an experience I had that just | | | | add the company name to the Land Surveyors |
| defeated all odds for the level of stupidity - and | | | | category for an additional $25 per year. Yes! She |
| that is being nice. | | | | is trying to get me to pay for their "stupidity." I |
| One of the companies that I work with is in the | | | | say that not to be mean, but let's talk about the |
| land surveying business. So, as part of their | | | | dis-service they have created not only for their |
| networking they are members of the local | | | | members in land surveying, but the rest of their |
| builders association. While I was browsing the | | | | members. Say I want to go to the site to look |
| builder's association website, I noticed the | | | | for land surveyors for my project and only pick |
| company was not listed under surveyors. So I | | | | the first category (surveying), not realizing I |
| sent an email to the membership director to let | | | | should also look under "L" for land surveyors. I will |
| her know to fix it. What I should have realized | | | | get a smaller list. Then, the companies that are |
| was this was not going to be as easy as I | | | | split between the two lists are not getting as |
| thought. | | | | much expose as they should be. |
| So I send the email, wait for a response. Three | | | | Why would she not just change the categories to |
| days later....yes three! I receive an email that they | | | | be a single category? The lesson here.....make sure |
| are listed under land surveyors and if I like she | | | | your people are doing everything they can to |
| can change me to surveyors. Now, if you do not | | | | assist and work with your customers and not just |
| know, surveying and land surveying are the | | | | providing an answer like "Well that is just the way |
| EXACT same thing in the building industry. When I | | | | it is." If your people cannot think outside the box |
| went to the website, the competitors, and other | | | | and help customers, why do you have them? So, |
| companies that offer surveying services are listed | | | | in short, you should always "mystery shop" your |
| under two separate categories. So, I figure, I will | | | | company...even if you think you have the best |
| help out the new girl (she just started not even a | | | | people on the planet...you might be surprised. |
| month ago) and let her know that they are the | | | | |