| I sit down and look at my notebook. Then, I put | | | | How to be in the ‘zone’? I’m not |
| myselfinto the ‘zone’. | | | | sure how you canachieve that, but for me, I put |
| That’s how I start to write web copy that | | | | in a lot of passion towrite a killer copy and I look |
| sells. | | | | into the future to see howthis copy will sell like |
| Whether you agree with me or not, your web | | | | crazy. |
| copy willdetermine whether your product’s | | | | That’s how I get into the ‘zone’. |
| going to sell onlineor not. | | | | Once you are in the zone, keep on writing. |
| Simple reason. In an offline sales pitch | | | | Don’t stop. |
| orpresentation, you get to interact with your | | | | Even though, you know you are writing wrong |
| prospect. | | | | grammar orputting in weird ideas. Just keep on |
| You get to touch him. He gets to see you | | | | writing. |
| personally. | | | | Then, after it’s finished, read it all over again. |
| But not online. No, no, no. It all depends on | | | | This time, you’ll pick up the mistakes and |
| thewords on your site. See how powerful words | | | | you’ll addin more ideas. Continue doing this |
| are? | | | | until you aresatisfied with your work. Finally, edit |
| I’m not saying I’m a guru at web copy. | | | | your work. |
| There are manyother copywriters who are far | | | | When you start your copy, your headline is one |
| better than me. Many. But | | | | of themost important parts of the copy. |
| I’ve written my own web copy and it’s | | | | Some copy writers write tons of headlines before |
| selling. And atthe same time, I’ve been hired | | | | theystart. For me, I’ll write about 5 headlines |
| to write for others. | | | | and readit over several times. Then, I’ll pick |
| Keep on reading on how I write killer web copy | | | | the best and finetune it at least 5-10 times before |
| andyou can pick up any of the tips. | | | | I decide to use it. |
| The first part to write a copy, you MUST be in | | | | One more part of writing copy; don’t feel bad |
| the | | | | ‘borrowing’ some ideas from successful |
| ‘zone’. | | | | copy you’veseen. |
| What the heck is the ‘zone’? The | | | | Get a swipe file of the best copy you can find. |
| ‘zone’ is like… themood. You see, | | | | And the last thing you need to keep in mind |
| writing a great copy is like an artistpainting a | | | | whenwriting a killer copy is this: |
| beautiful picture. When you are in the | | | | “What’s the end result the reader will get |
| ‘zone’, your hand can’t stop typing | | | | if they buyfrom you?” |
| and your mindkeeps on coming up with amazing | | | | Your copy MUST sell hope and benefits to the |
| ideas to write. | | | | readerif you want them to buy anything after |
| Like, I’m in the ‘zone’ when I write | | | | reading yourcopy. |
| this article. | | | | |