| As the concept of a global economy continues to | | | | Effective international marketing research requires |
| develop, the demand for international market | | | | the use of a software platform that can |
| research will also increase. This means that the | | | | accommodate foreign language characters for the |
| services provided by U.S. market research firms | | | | survey itself as well as the email invitations, |
| will need to include international marketing | | | | survey instructions, and respondent validations. |
| research as an option for both its domestic clients | | | | There must also be a reliable method for directing |
| selling products or services into foreign markets | | | | respondents to the correct language version of |
| as well as non-U.S. clients selling into their own or | | | | the survey instrument if not known in advance. |
| other markets. In many cases, the marketing | | | | Vendors can accomplish this using keyboard |
| research firm will be asked to deploy a survey | | | | recognition and/or language selection by the |
| instrument in multiple languages with sub-quotas | | | | individual respondent. |
| for each country. | | | | |