| h watches entered the watch market in 1983. At | | | | collector's as fashionable little icons of culture. |
| that time, people only bought one or two | | | | Once considered cheap, disposable and flashy, the |
| watches at the most, one watch for everyday | | | | Swatch watch has serious fans who will pay a |
| and the other watch for special occasions. This all | | | | high price for the artistic and exclusive Swatch |
| changed when the Swatch watches came onto | | | | watches. Each Swatch collection can be |
| the scene. | | | | considered exclusive since there are so little made |
| Swatch watches were able to make a splash with | | | | of each collection. |
| their colorful appearance and inexpensive | | | | The Swatch family of watches fall under four |
| construction. Despite their inexpensive | | | | main branches. The Original Swatches and Swatch |
| construction, the Swatch watch was built to last, | | | | Skins have a plastic case surrounding the watch |
| which brought the watch many return customers. | | | | movement. The Swatch Skin was made to be |
| Being a Swiss watch, it was expected that the | | | | thin. In fact, the original Swatch Skin watch was |
| Swatch watch would be a good watch, it was | | | | entered in the Guinness World Book of Records |
| just not as expensive as other watches. The | | | | as the thinnest plastic watch in the world. The thin |
| name "Swatch" meant to signal that this was a | | | | Skin watch is comfortable to wear since it is so |
| second watch, one that was more casual and fun | | | | lightweight in comparison to bulkier watches. The |
| that the everyday or formal occasion watch. | | | | Irony Swatch watches have a metal case. The |
| The price and the colorful designs on the Swatch | | | | Swatch Beats are either plastic or metal, |
| watches created a marketing sensation. People | | | | depending on the watch. |
| were buying several watches to match their | | | | Swatch watches are made to be appealing to |
| different outfits and the company began to | | | | many segments of society. Swatch watches are |
| deliver specially designed collections to entice | | | | also available with extra features and for special |
| more customers. The Swatch company began | | | | purposes. There are scuba diving Swatch watches |
| pumping out irreverent designs for their multitude | | | | that can be worn at different depths. Swatch |
| of young customers. | | | | even makes a watch that can connect to the |
| Eventually, Swatch executives began to ask | | | | Internet so that the wearer may access |
| artists to design small collections of the watches. | | | | information about the news, weather and stock |
| These exclusive Swatch watches quickly became | | | | quotes. |
| collector's items especially when the company only | | | | Once an eighties iconic product, the Swatch watch |
| puts out a few hundred of each watch design. | | | | has continued to provide fun watches into the |
| Even though the Swatch watch was relatively | | | | new millennium. Swatch watches are valuable as |
| inexpensive to start, as soon as it becomes a | | | | retro watches and as new culturally relevant |
| highly desired collector's items, people will pay any | | | | watches that keep ahead of the times in order to |
| price for their favorite Swatch watch. | | | | provide fashion statements that matter to the |
| Swatch watches are now recognized by some | | | | Swatch watch wearer. |