| When designing your newsletter always keep in | | | | Making Your Articles Easier to Digest |
| mind the amount of time you can expect your | | | | Think of how we read newspapers; the same |
| reader to spend viewing your newsletter. | | | | holds true for how we read material on the web. |
| Everyone today is information hungry, but always | | | | We skim headlines looking for something that |
| in a hurry. How you display your content within | | | | interests us and only then will we begin reading an |
| your newsletter can capitalize on this assumption. | | | | article. We also stop to view photographs and any |
| What Information Should I Include in My | | | | visual cues offering greater insight as to the |
| Newsletter? | | | | information held within an article. I see far too |
| Obviously this will depend on your business and | | | | many articles within newsletters that are very |
| the audience in which you are marketing, but here | | | | long (greater than 900 words). When writing your |
| are three recommendations:o Announcements: | | | | article try to keep it at 800 words or less and |
| Include recent information about your company | | | | break each section into smaller, easy to read |
| and/or products that impacts your readers. For | | | | blocks with bolded headlines over each section. |
| instance, you can include a link to an upcoming | | | | This will encourage your reader to skim your |
| tradeshow where your company will be exhibiting | | | | article and stop at each section they find |
| or perhaps a seminar that your company will be | | | | interesting. If you are finding it impossible to trim |
| sponsoring.o Article: Include an article that relates | | | | your article simply find a good point within 800 or |
| to your products or services and helps your | | | | fewer words and provide a link to a webpage |
| readers. It is also a great idea to develop a | | | | that contains the article in its entirety. |
| resource library that contains additional articles and | | | | Sharing Your Newsletter with Others |
| provide a link for your readers so they can find | | | | Always give your readers a reason and a means |
| more information on similar topics.o Case Study: | | | | by which to share your newsletter with others. |
| Provide an example of a client who has achieved | | | | By providing valuable and relevant content to your |
| great results while using your products or | | | | subscribers they will be inclined to share this |
| services. This will help build credibility with your | | | | information with others by forwarding your |
| readers. Again, provide a link where your readers | | | | newsletter. Email marketing software, like |
| can view additional case studies. | | | | IntelliContact, provide a "Forward-to-a-Friend" |
| Those are three key items to include in your | | | | feature that inserts a link within the footer of |
| newsletter. If you include these you are keeping | | | | your message allowing your readers to easily |
| your readers up to date on recent information | | | | forward your newsletter. The goal is to obviously |
| about your products or services, including an | | | | reach out to as many as possible by providing |
| article providing value on topics affecting them | | | | valuable, relevant, timely content, and an easy |
| and by providing a case study you are proving to | | | | way for your readers to share this information |
| your readers that others are achieving success | | | | with others. |
| by using your products or services. | | | | |